If you have extensive knowledge on a particular subject, why not create a free course for your web site visitors? The course should be related to the theme of your web site. If you're selling business related products, you would want to give away a free course about business.
You could offer the course in html, autoresponder, and e-book format.
HTML
Your course could be right on your web site. On one web page, create a title page and table of contents. Use clickable chapter links so they can go to the sections easily where they need the most help.
You could increase your traffic by allowing people to give away the course to their web site visitors. Just have them link to your web site.
E-BOOK
Your course could be in a downloadable e-book format. Include your business ad in the e-book.
You could allow other people to give away the e-book. They could just upload it to their own server. Every time someone downloads it, they will see your business ad.
AUTORESPONDER
Your course could be published on an autoresponder. You can sign up to get a free follow-up autoresponder from all the free services on the Internet. You can find them by typing in "free autoresponders" in your search engine of choice. Include a lesson of your course on each follow-up message sent.
You could increase traffic by allowing advertisers to include their ad in the course. Ask them, in return, to advertise the free course at their web site. Just have them link to your web site.
There are many other formats you can use to create your free course; downloadable text, pdf, print format, fax-on-demand, cassette, video, etc. You can use all the methods above with all the formats to increase your traffic.
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