Here's a tip that will help you avoid a very common mistake made by many.
Don't make the first thing your visitors see on your page a banner or link that immediately gives your visitors a chance, and an easy way to leave your site before they have even had a chance to look at your sales letter. Think how hard you have worked to get that visitor to your site, why do you want to give them the opportunity to leave your site?
Try to keep the number of links on your main page to 5 or less and if possible only link to other pages on your site.
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