When designing your website, be very careful about implementing all the latest bells and whistles. Technologies like Macromedia Flash are wonderful and there are some brilliant creations that have been accomplished using this technology but it could lead to big trouble on a business web site.
The main reason is compatibility. Not every browser will support all the latest technologies. Keep in mind that while you may have the latest versions of the current crop of web browsers, many people have never once upgraded their browser from the time they purchased their computer. There are still many people using version 3 browsers and some still using version 2.0 browsers.
A business web site must be designed with the intent that anyone, regardless of what browser they are using, will be able to see and navigate your site and get the information as you want it presented to your visitors.
By not following this simple rule you can lose anywhere from 10-20% of your potential customers.
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