Viral Marketing

Here's another awesome example of what can be done to create sales and traffic.

Viral Marketing. It's a term some of you may have heard being tossed around lately or discussed on some of the better marketing forums. What is it? Quite simply it's nothing more than creating a marketing campaign that literally multiplies itself over and over again virtually on its own without any input from you.

While not a new concept, it does seem to be getting a lot more attention in recent months. What would you say if you could create a single web page that gets 1 visitor which can multiply into thousands of visitors if not hundreds of thousands of visitors per day in a very very short period of time.

Rather than try and explain it in words, I'm going to give you a great example of Viral Marketing at its best. One that is nothing short of brilliant. Ok. Enough of the preliminaries. Point your browser to:

http://my.smartbotpro.net/eyetest/#test

Do exactly what it tells you to do on the page. Kind of interesting yet simple, don't you think? It's the kind of thing you want to tell your friends about, isn't it? It's the kind of page that is so interesting yet simple, that people automatically want to tell others about it. You have 2 options. You can click the link to tell as many of your friends about the site, which you can be certain many will do, thereby producing an avalanche of traffic to this page, or, you can just X out of the page. Try closing the page and you'll see that you are redirected to another page. Try and close that one and you are redirected to another page. This happens 3 times and each one is filled with multiple offers. The fact that most people found the original page fun and interesting means they won't be too upset over seeing these couple of pages. He even has a pop up box that tells you when the last page has loaded. There are only 3. So you will be out of the site in a matter of seconds, but you know what? Most people will look at the ads. It's instinctive. How many of the people seeing those ads will take advantage of them? 1 or 2% probably, but how much profit do you think you can make from 1 or 2% of a million visitors? An AWFUL lot, that's how much. And the fact is it keeps multiplying itself over and over as more and more people tell others about the site. The traffic will just keep building for quite a long time.

That 1 person who came to the site on a Monday can easily multiply to over a million visitors a day in a matter of a week or two. Also consider that this page is the exact type of page that gets talked about in marketing courses, and in many media outlets. Sometimes the most brilliant ideas are the most amazingly simple. The cost of a viral marketing campaign is almost nothing, and is nothing if you do the original work yourself. Everyone else will do the advertising for you. It's that simple.