Newsletters, Ezines, And Profits, OH MY!

You hear it all the time from top marketers. Create your own ezine, advertise in ezines and newsletters. Submit articles to ezines.

Yet it never ceases to amaze me how few people actually take this advice. And those that do, often are doing it completely wrong, and give up without ever really giving themselves a fighting chance.

Sure it helps to have your own unique product or service to market, but you can do quite well in ezines marketing an affiliate program EVEN if there are a lot of other people marketing the same product.

The key? Your ad. It must stand out from the rest. You know those generic ads many affiliate programs provide you when you join? If you want a sure path to failure, use them. If you want to succeed, start writing your own.

Never try and sell a product from a short ad. Your ad has to be a lure to get the potential customer to your web site or autoresponder where your sales letter can do the work.

But the real points I wanted to discuss here don't have a lot to do with the actual writing of the ad, it's what to do with that ad.

Everyone is always asking, "Where can I advertise?" Do you know there are thousands of ezines out there literally BEGGING for your ads, or your articles?

I'm going to be blunt about this. If you refuse to spend any money, you are not going to make any money. But the good news is you can be on a very tight budget and still reach thousands of potential customers per week.

One of the first things you need is a great source of information for ezine resources. Once again, you get what you pay for.

My personal favorite is Jerome Chapman's Top Ezine Ads:

http://www.topezineads.com

Jerome charges $47 for one year membership and $67 for a lifetime membership. The ezine directory alone is worth the price of admission but he has numerous other resources as well.

One of the most common mistakes people make is to look for ezines with the largest subscriber bases. It's not hard to find a lot of good ezines with 20,000 or even some with 100,000 subscribers. For the most part, avoid these. 2 reasons. 1) the cost is prohibitive for advertising, and 2) you will get MORE response with smaller ezines. That's right, I've had 5 and 10x more clickthroughs from ezines with 3000 subscribers than I have had with some with 30,000 subscribers.

You will be absolutely amazed at how many quality ezines will offer advertising for $5 per ad. Some as low as $10 for top sponsor ads. Personally solo ads are my preference but these tend to cost more. You can do very well with low cost 5 line ads.

Now there's an even less expensive option that can work wonders. How many have heard of a company called 2 Bucks an ad?

http://www.partenon.com/paa/index.shtml

This company has a huge list of newer ezines that are begging for subscribers and advertisers. For $10, that's right $10, you can place your ad in multiple ezines with subscriber bases totaling 15,000-20,000 subscribers.

They do require that you subscribe to each of the ezines, but that is how they keep the pricing so low.

They even offer an add on that costs $5 that allows you to place your ad in an additional 20 or 30 very new ezines that combined may total several thousand subscribers.

We're talking $10-$15 to reach thousands of true opt in subscribers. This is budget advertising at its best.

Don't let anyone tell you otherwise. Ezine Ads WORK.

If you spend $20 on an ad and make $60, that is SUCCESS! That is a 200% return on your investment. A 200% ROI can make you a lot of money.

If you are serious about making even 'some' money online, ezine advertising is THE place to start. It is not expensive and can return many times in profits what the ads cost you.

During the first 2 months of your ezine advertising program, I would suggest reinvesting 75% of your profits back into more advertising. Once you see how effective this type of marketing can be, you'll wonder why it took you so long to get started.