A common mistake made by first time web site designers is the overuse of slow loading graphics and graphics in general. A slow loading page will likely result in people leaving your site before the page has even finished loading.
If you are just designing a personal page, and want to show the summer vacation photos, fine, but leave the graphics on your business page to a bare minimum.
Graphics don't sell anything. Words and information is what sells. If you are serious about your online business, it could be very cost effective to hire a professional to do the design work for you. At the very least try and consult with some people who know what they are doing.
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