Lower Your Prices To Increase Sales?

Here's a tip that will probably go against your natural instincts of what you should do if your sales are not what you would like them to be.

The big mistake many people make when sales are low is to immediately lower their prices. But before you even consider this option, try adding more content, more value to the package you already offer. In most cases a bad $40 product won't sell at $10, but a great $40 product could sell as well at $75. Lowering your price reduces the perceived value of your product.