Offer a no questions asked refund or return policy.
Your first impression is probably that this kind of guarantee will actually increase your returns. Actually just the opposite is true. This helps create credibility in your product or service. The reality is that if someone wants to get a refund, they can, regardless of whether you offer this guarantee or not.
Your failure to offer a refund can result in a chargeback which can cause you to lose your merchant bank privileges. So this one is a no brainer. Offer the guarantee. Honor it. Don't get upset when you get a refund. Process it quickly and timely and move on.
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