Are You Losing Valuable Email?

I'll ask you a very simple question. Do you trash every email that comes to you from someone you don't know, or from an email address you are not familiar with? I'm willing to bet that many of you would answer yes, and I can't say that I blame you with all the garbage that arrives via email.

But are you aware that by doing this you could be throwing away potentially valuable email?

What am I talking about? Link popularity.

One of the primary factors in search engine rankings today, especially in Google, is link popularity.

One of the things my business does each and every day is actively seek out reciprocal link partners for our clients. Not only do we seek out link potential link partners, we first place a link on our site or client's site to the site that we will contact. Notice I said BEFORE we contact them.

If you were to receive an email from me with a subject of 'request for a reciprocal link' would you read it or throw it away? If you throw it away do you realize you have just cost yourself a valuable link that can boost your search engine ranking significantly. 1 link alone might not make or break you, but if you throw one of these emails away, you likely have thrown many away. 20 links pointing to your site can often mean the difference in finding yourself on page 20 of a search engine results page or page 1 for many keywords.

Let's conduct a test. I'll report on the final results in the next issue of Marketing Gold.

I will reciprocally link one of my business sites that will be on page 1 of Google for its main keyword within several days, directly to your site's main page. You must be a qualified complimentary site, in other words you must be a business oriented site that does not do what we do, and you must link back to our site first per our directions.

Just go to

http://pay-per-click-promotion.com/partner-with-us.html

and follow the directions and we'll get the link up to your site. Joining link farms will no longer work with most of the major search engines. In fact Google will ban you if they see you making use of a link farm or link exchange program. Real links work. They cost you nothing. Yet most people never read the emails they receive from people who in many cases have already placed a link on their own sites to your site. Everyone is looking for free and low cost ways to advertise, well it doesn't get any cheaper than free, and reciprocal links are FREE.

By not replying to the link request usually gets your link removed from the other site, so don't think they are linking to you out of the goodness of their hearts. What we are dealing with is a win-win situation. You help me or my client, I'll help you, that's the way it works. You should not link to your competitors but every business has many complimentary areas of marketing that can be used as effective linking partners.

If you are not taking up others offers to reciprocally link to your site you are giving up one of the easiest and most effective methods of generating traffic from the major search engines. Many of you may have inadvertently thrown away 20, 30 or even 50 potential quality link requests.

Not only should you respond positively to others requests for a reciprocal link, assuming their site fits with your site, you should be actively pursuing in finding link partners of your own, adding them to your own links directory, and then contacting them and asking for a reciprocal link. One of the keys is that you must actually visit the other site, don't send out some generic form letter, try and learn something about the site you are asking for a link, personalizing your email request goes a long way towards getting a positive response.

Link popularity is important today and will become even more important tomorrow.

If you ignore it, you are only hurting yourself, if you ignore others requests, you are missing the chance at the easiest possible way to develop link popularity. Think about it, someone has already taken the time to visit your site and in most cases has elected to reciprocally link to you. Don't miss your chance.