We've already discussed the importance of having your own mailing list but don't be afraid to sell to your list. People who voluntarily gave you their email addresses are far more likely to buy from you than those who did not.
You don't want to make every mailing you send to your mailing list an ad, you do need to send them some good quality content, but once a month, or maybe even twice a month, don't be afraid to write a great letter offering them a particular product or service. Depending on the size of your mailing list, every one of these mailings can likely generate hundreds if not thousands in sales.
Don't make the mistake of sending the same sales pitch every time, you need fresh products and services for each mailing.
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