Much like getting a testimonial, the easiest way to get links back to your site is by asking for them. If you find a site that looks complimentary to yours, email the webmaster of the site and politely ask them if they would be interested in reciprocal links. DO NOT send out mass email to a lot of sites at once using the same wording in every email. That is spam. A personal email to the owner of each site will usually not cause any problems.
Don't be surprised if only one out of 10 emails you send gets you a positive response, but that means if you send out 1000 emails over a period of time, it is likely you will get 100 links back to your site. Another great traffic builder.
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