I'm sure you've typed a URL into your browser only to receive a 404 error, page not found message. Most ISP's allow you to create your own 404 page. It is simply an HTML page, nothing complicated about it. Instead of using the default error message, create your own unique page that gives the visitor several options, you can even make a sales offer from that page. This way, even if someone types an incorrect URL, they will still be getting your sales message. It may not result in a lot of extra sales, but it takes about 5 minutes of time to accomplish and costs ZERO.
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