Here's another great tip you can use to improve your search engine rankings.
Invisible pixels: Very few people realize how images are treated by the major search engines. Very few people make use of this technique. The first thing you need to do is create an image so small that it is unable to be seen by anyone. I'm talking about 1 pixel by 1 pixel. Make this single pixel image white or whatever the background color of your page.
Now, remember, the search engines don't see images, but they do see the 'alt' tags in the images. This is a chance to get a lot of your important keyword info into the page through the 'alt' tags. The benefit is that no one will see the images, and the only thing the search engines will see is the text in your 'alt' tags. I wouldn't recommending using too many of these 1 pixel images but placing a few on your page is a perfectly acceptable way to get more keywords onto your page.
Update: Google is now indexing images so if you are going to use the tip I'd suggest making your images the same color as your background and making them larger than 1x1 pixels.
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