Every page of your website should have a counter installed on it. But I mean an invisible counter. Regular counters are considered unprofessional and a) if the count is very high no one believes it anyway and b) if the count is low, says you don't get any visitors. There are hundreds of counter services available and almost all offer a way to install invisible counters on your page. Tracking your visitors is an absolute must.
My recommendation? Web Stat: http://www.web-stat.com I use them exclusively in my businesses. They are reliable, offer great service, and are very inexpensive for a full featured account. $5 or less per month.
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