You must capture your visitors attention within the first 3 sentences of your site's sales letter. You have about 5-10 seconds to do this. If you don't have their attention right away, they are gone. The quality of your sales letter and hooking the customer right away is VERY important. Don't use the first 3 sentences to talk about your specific product or pricing. That is the kiss of death. Use the first 3 sentences to identify a problem and tell them how you can solve it and make their life wonderful IF they keep reading. The first 3 sentences MUST be the bait and they must be irresistible.
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